Um, okay? Sony isn't really doing anything special to justify why they keep increasing the price more and more. Just as insulting is that Sony's response to getting more money is to... demand more money. Sony knows that people won't drop PS+, so they'll happily extort their fans.
Haven't you noticed groceries going up every year or internet subscription or a train ticket or anything in life?
I get that this is gaming and people don't like prices to go up but we're ignoring the fact that everything is going up every year.
Not that I like paying more if I'm not getting more out of the service or A better service at that, I'm all in with you guys in that regard.
But at the same time I'm also being realistic they even the field with Microsoft's price in Europe, a price that went up already in NA.
Same thing with computer parts and what's not basically Euro = USD, we always get shafted and continue to accept it in the end.
Buy when it's on sale if you're not in the need to extend your subscription or cancel it if you can't stomache the 0.83ct more per month.