I'm sorry but if you did not understand what I said and pointed than you probably have no experience or knowledge of how manufacturing works. I could come up other example of BOM prices like screen and so forth. A quick example. A screen BOM cost a certain company 10 dollars. After 2nd Op assembly the price goes up 15 dollars. Factor in the shipment of screen to the manufacturer 50 cent. Now it's 15.50 before leaving manufacturing. QA (quality) personal have to spend time testing an ensure product work say 1 dollar. Cost now 16.50. The rest of manufacturing needs to make money and other logistic and overhead cost. That 10 dollar screen now cost roughly 20 dollars after leaving manufacturing. That's with no profit to the company who is requesting it. At this point they lost money on the product. They tack on 5 dollars before going to retail to make a profit. So that part now cost 25 dollars. Don't forget everyone else needs to make money in between. So now that 10 dollar part is 30 dollars.
The more complicated and electronic components involve in putting together parts in manufacturing the more it's going to cost. Bad paets that dont work. Remember each parts get tested.
I'm just tired of people using BOM price to gauge final product price. Manufacturing does not work like that. BOM is another wat looking at the base price.
This only has to do with Sony's increased interest in growing profits. Everything your saying while may not be wrong isn't factoring in to why.
What your saying may be a part of it but some management, likely the ceo is dictating a lot of questionable issues. While we know they want to make money some of thier decisions may be counter profitable.
Ps2 and no cross buy was clearly aimed at selling games to you again, and thinking they make more. But I imagine after that and the price hike that sales weren't as good as they had hoped. And ps2 titles have slowed it seems.
Plus hike.
Keeping the ps4 at higher prices just because. Price dropped 50 dollars in almost three years. Bundles though.
They cheapen it, shrink it and take out features like the light. Take off 50 dollars. And finally they create a pro system and make an excuse as to why. Which isn't completely honest I feel.
So , to think they aren't just squeezing it to gain profits?
That's fine I guess but some of those are counter positive to me