Aerie talking to you (she's the fairy of the crystals, seen on the box. The game then prompts you to begin an AR movie featuring Agnes. The marker is on the folded up 'manual' in the box. I thought that this was a weird way to begin, but whatever.
You then watch the four CG trailers featuring each character that have been seen in the various trailers. The order is Agnes, Ringabel, Idea, then Tizz.
You wake up as Tizz in an inn in the city of Caldisra. Caldisra is the tower town from the second demo, I believe. It's beautiful, especially when the game zooms out so you can see the entire town in the screen. This game uses the 3D effect really well - one of the best on the system so far, in my opinion. It's the first game since Mario Kart that I've played almost exclusively with the 3D on.
The voice acting is good. There's not much humor, but it's a serious situation so far. (Kingdom under attack, Agnes being chased, Tizz's town, family, friends all destroyed). All major plot events are voiced and feature either the overworld models or the battle/detailed models of the characters. The animation is just detailed enough and very cute. You still have to press A/L for the conversation to move on to the next dialogue, which is useful.
Something that slipped my notice during pre-release was Party Chat, which is somewhat similar to the support conversations in Fire Emblem. These are optional conversations you can have with the characters in your party (and Aerie too) to flesh out the story/characters a bit. "Party Chat" will appear on screen when one is available. These are not voiced and use only the 2D character art.
Agnes is against Tizz joining her at first, but eventually caves. This felt a little stereotypical to me, but it didn't bother me as Tizz's reactions felt genuine. He basically says to her 'I've lost everything, all in one moment. I have nothing. Please, let me help you.' Aerie basically convinces her to allow you to join her.
The battles, so far, are easy and fairly straight forward. The job system, Brave/Default system, and the friend invite system are all useful and intuitive. The ability-mixing system is interesting and will allow for some interesting strategies later on. Switching jobs is encouraged and inconsequential in terms of money/items.
Defeating the first 'bosses' give you the monk and white mage classes.
You meet Agnes, then Ringabel, then the three of you go to 'rescue' Idea from a dark wizard (the bad guy from the 3rd demo). The first dungeon is a simple switch and open door affair. Rescuing her is the end of the first dungeon. You receive the Black Mage job for defeating the boss.
The 'D Notebook' that Ringabel holds is not only a record of the "future" but also acts as the record of enemies, bosses, characters you've met, weapons, items, spells, armor and so on. It also keeps track of your battle bosses (like 1-turn KO, or No Damage). It's useful and simple to use.
Rebuilding Tizz's town is part of the game. Steetpass and Spotpass increases the population. I have 4 villagers, all whom I brought over from the demo. Some things require huge amounts of time quickly, like 50+ hours, so it's important to have more than one person to cut down building time. Time in the village still passes if the game is on while the 3DS is in sleep mode.
The game offers text 'help' boxes when a new element is introduced. You can close them as soon as they open up if you already know what you're doing and you can review all of them in the D Notebook later if you missed something.
The game is beautiful and fun so far, if a little simple (but it's still early and there is a learning curve). The characters are interesting and the story is reasonably compelling. I'm hoping it doesn't become a convoluted mess later on and continues to get more difficult.