I didn't say the scenarios are equal. I'm saying people saying they shouldn't factor in or don't factor in the logistics are wrong. They do factor it in. Once you realize you do factor in, then you need to decide at what point is it no longer a reasonable request for Sony to implement because of the ramifications to their business as a result. The scenarios are different, and not equal, but how you judge the rationality of it should be the same.
But it is an impact for Sony in this case being the market leader. Sure it's not as severe or as obvious as giving away a console. It's a much more nuanced business hit than the obvious giving everyone $400, but that doesn't mean it's not a negative impact on Sony's business. So to the first point, consumers do factor it in despite claims in this thread they don't, and then second, at what point of how much it hurts Sony's business would make you at the very least understand why they wouldn't cross that line. That doesn't mean you agree with it, but you understand it's not a reasonable thing for Sony to do, just like giving everyone $400 consoles. There's gotta be some threshold.
I still say this being business motivated, one of the strongest things you can do is speak with your wallet. Sell your PS4 if you have it and support the competition if this angers you so much.