I guess you don't use a smart phone then.
Get used to it because I'll bet my house that at least one of Sony or Microsoft jam a screen in their next controller. They won't want to miss the boat again.
Suggestion:
The boat has sailed.
I've seen some people compare Nintendo's move to 'tablet-ise' their controller as akin to the move to touch with the DS in terms of anticipating market desires. And that Sony, for example, with PSP 'missed the boat'.
However there is a key difference. Nintendo isn't anticipating anything this time. They're reacting to an extremely dominant thought leader after the fact. When DS launched, touch gaming wasn't 'a thing'. Nintendo had the chance to get ahead of that and establish themselves as the leader in that field. Which they did for several years.
Tablet-style home console controllers are not in the same position. Do you think when people look at Wii U, and the controller, and they think of tablets and Apple, that this is a helpful comparison for Wii U? I'd wager it's not the vast majority of the time and have overheard comment to that effect in a store ('sure you could get an iPad for the same kind of money'). If you hop on a trend - superficially or otherwise, and Wii U has, superficially - with a dominant thought leader after the fact you are risking making an equivalence between your product and that leader in the consumer's mind. It's not a comparison that works out well for anyone but the thought leader. It legitimises their approach while making your product look unnecessary if one already has or wants the thought leader's product. And everyone wants iPads right now.
(Microsoft, by the same token, is falling into the same trap with Windows 8 marketing - they're effectively putting iPad and iOS on a level playing field with Windows in a lot of their ads. It's like saying 'yeah, tablets are the future, and we're like that other tablet now too'...it only strengthens Apple!)
If Nintendo has zigged on the tablet-like trend where Apple has zigged before, Sony and MS should definitely zag IMO. They need to make their offerings clearly different. Hopping on this boat is just hopping on a boat being steered by Apple...I think it's one they should want to miss.
/rant