What does that even mean? I'm sure Apple would say the same, if you replaced "Windows" with "Apple stuff." If anything, it sounds like he's saying he wants MS to be more like Apple — building their own hardware to put their best foot forward. Is he saying he wants Dell to start making Surfaces too or something? What exactly are MS doing differently from Apple here?
Well, MS makes the majority of their revenue from software and services. Apple makes their revenue mostly from hardware sales.
MS sells licenses of Windows to manufacturers. Apple keeps their OS exclusive to their own hardware. If MS wanted to be more like Apple then they'd make their OS and services more exclusive to their hardware.
No, they want Dell and other manufacturers to showcase how Microsoft's one Windows OS works on many different device forms. Nadella's stressed multiple times that they have just one Windows and that the experience of the software and services built for Windows can work across all those screens. It doesn't take a big leap to see how Universal Windows Apps (software and services) fits with this strategy.
I don't believe Dell makes a 2-in-1 convertible like the Surface Pro, but I think Lenovo and HP do. They're doing the same with Continuum on mobile phones, where I think HP and another manufacturer are making their own Windows Phone.
Pretty sure Apple know the software is at least as important as the hardware if not more so, because it's the software that causes people to choose the hardware. Apple's hardware is very nice, to be sure, but it's generally not the very best, at least when it comes to specs and such. The software is the main attraction, and Apple have always known this; keynotes have always been mostly software-focused, and oh, one more thing, we refreshed the hardware again so it's faster again.
Pretty sure Apple's main revenue stream depends upon people buying more hardware.
In any case, Nadella has said many times that getting more active and revenue-generating Microsoft accounts is what's important, and he believes that enabling mobility of experiences across every screen is their differentiator, which is what has driven the whole Universal Windows Platform.
Comparing Surface to iPad makes far more sense than comparing Surface to XBox, and you're the one who brought up Surface in the first place. ;p
The comparison to iPad makes no sense given the context in which I brought it up. My question was is it going to be held to the same standards Nadella holds on all their other devices in showcasing innovative uses of Windows and creating a category-defining product? We'll have to wait and see, but I already said it's hard to imagine what they'll do. Maybe it's an exception, or maybe it's going to be something a little different.
C'mon now. You know full well he was talking explicitly about mobile when he talked about how important gaming was and how the XBox brand may be useful to them going forward. Let's not go putting words in to the man's mouth. He wasn't reaffirming a commitment to consoles, he was saying he thought these game devs may help him gain some traction in the very important mobile space, where Surface sits, speaking of.
No he wasn't, he's clarified several times when he says mobile he means mobility of the experience.
Satya Nadella said:
When we talk about Mobile-First, we are talking about the mobility of the experience. -
Link
He's also explicitly said that he means to use Xbox first-party and Live in one integrated play across Windows devices including consoles, PC, tablet, phone, HoloLens, and other devices. See here:
Satya Nadella said:
Finally, we will build the best instantiation of this vision through our Windows device platform and our devices, which will serve to delight our customers, increase distribution of our services, drive gross margin, enable fundamentally new product categories, and generate opportunity for the Windows ecosystem more broadly. We will pursue our gaming ambition as part of this broader vision for Windows and increase its appeal to consumers. We will bring together Xbox Live and our first-party gaming efforts across PC, console, mobile and new categories like HoloLens into one integrated play. -
Link