https://www.bleedingcool.com/?s=diversity
A causal look at Bleeding cool will tell you what they are about
Marvel to Retailers: "Pay for these shirt to dress as a Nazi fascimile and promote our crossover."
The brief period of Marvel Comics being a competent and clever company seem to be over.
It was a good ten years or so. We're back to the incompetent shit bag company I knew growing up.
The no true Scotsman routine doesn't fly when before that the whole mcu including AoS had this Nazi "offshoot" of hydra powerful enough to take over shield and threaten the world then come back this season and re-establish they are Nazis.Last Season they had the whole the real Hydra is an ancient organization thing and that the group working with the Nazis was only a different one with a different philosophy within Hydra
Wasn't marvel branded SJWs
You can't cash in on that connection to make your event extra headline grabbing and then also deny the link's existence when people point out that it makes promoting that branding super sketchy.
Oh yeah, I know. They've been laughable tabloid nonsense for years.
But honestly, this is probably the first time I've been legitimately disgusted by one of their articles. The fact that they took some random fucking dude on Twitter who happens to be a white supremacist to try and make Marvel look like they're on the side of Nazism is gross.
They spent the last year and 16 issues of a comic to explain away the Nazi links to get a Hydra Cap villain for the event, I don't know what else they could have done.
But yeah, maybe this ask was too big, considering less people read comics than react to what happens in comics.
They're obviously trying to fix that.
Ignoring the marketing that still hasn't chnagedThey're obviously trying to fix that.
You can't retcon shit like that. Cap was fighting Hydra during WW2 in First Avenger. That's how most people first heard about Hydra. The Nazi connection will never go away.
Of course they can. And Hydra was part of the Reich, and Red Skull totally a nazi.
They added bullshit, they didn't take anything away.
Great, job, marketing team. Must be taking directions from Nick Spencer's twitter feed on how to manage PR.
Long story short, while the HYDRA organization has (recently) been 'white-washed' in the new Captain America series as trying to be a 'separate' fascist ideology (and thus, not actually Nazis), for a large part of their history in comics, they were basically in bed with them.
Given the current populist/white nationalist political climate, and asking employees to dress as 'I can't believe it's not a Nazi'......
No, they are not trying to "fix that" by putting out t-shirts with a Hydra logo for a Hydra-themed event. Just like they weren't trying to "fix that" when they put out a storm of Hydra merchandise after Winter Soldier hit.
They spent the last year and 16 issues of a comic to explain away the Nazi links to get a Hydra Cap villain for the event, I don't know what else they could have done.
But yeah, maybe this ask was too big, considering less people read comics than react to what happens in comics.
As long as the MCU has established that Hydra was a science division in Hilter's army, the mainstream will always associate Hydra with Nazi's based on pop culture views, and no amount of "lore corrections/accuracy" is going to override that in our era of "feelings over facts"
Wearing a Hydra shirt means you support Nazi-ism. Just like wearing a Joker shirt means you support rape, murder, and dropping people into vats of acid.
Of course they can. And Hydra was part of the Reich, and Red Skull totally a nazi.
They added bullshit, they didn't take anything away.
I believe they were referring moreso to the 'popular/mainstream' opinion, rather than the specific 16 issue-long retcon to try and distance Steve.
Changing popular opinion of Cap to "sure, I can accept he's 'Totally-not-a-Nazi' now" would be rather tough to do, considering the (more than incidental) exposure of the vast majority people probably being the movies.
Again with all due respect this shirt is no different than an Empire Shirt, or a First Order Shirt, or a Storm Trooper shirt, or a Death Eater's Shirt, or a Darkseid shirt or god knows what other super evil group you can get merch of.
None of those organizations are connected in-universe to the regime that orchestrated the Holocaust, though.
I don't think Marvel should start basing comic storyline decisions on what the movie audiences would think about it.
They wanted to sell 16 issues, so they made a ludicrous twist in issue one and slowly explained it away.
If you are shocked by the revelation and want to know why, you need to pony up the cash and read the story, this is how the business works.
I'm not sure I quite agree with that. Hydra is simply cap's arch nemesis, something people were aware off after the movies. Sure that the Nazi connection adds shock to it but revealing that Luke Skywalker works for the empire would make similar headlines.The reason the whole "Hydra aren't really Nazis" thing doesn't fly is because the link with Nazism -- that Marvel actively works to establish when convenient -- is the reason Hydra is such a big deal in the mainstream understanding. It's only so very shocking to even the casual non-comic reader to hear that Cap is working with Hydra because people know that Hydra = Nazis.
You can't cash in on that connection to make your event extra headline grabbing and then also deny the link's existence when people point out that it makes promoting that branding super sketchy.
None of those organizations are connected in-universe to the regime that orchestrated the Holocaust, though.
Eh. While I'm sure this will sell, in no small part given the controversy surrounding it, I'm rather doubtful that as a whole, this is going to grow Cap's brand to any significant level (and in fact, risks turning people off entirely).
Which, insofar as it relates to making more money for Marvel, kind of is the point, especially as it relates to the movies, and their connection to the comics?
Granted, Marvel makes so much money off the movies it really probably doesn't matter how well this specific comic does (especially when it'll get retconned again at some point down the line), but that doesn't change the optics, or how it messes with the entire history of the character created by Kirby and Simon in the 40s.
The Galactic Empire is heavily modeled off of Nazi Germany. Is that enough to earn all storm trooper cosplayers scorn?
I'm not sure I quite agree with that. Hydra is simply cap's arch nemesis, something people were aware off after the movies. Sure that the Nazi connection adds shock to it but revealing that Luke Skywalker works for the empire would make similar headlines.
The Galactic Empire is heavily modeled off of Nazi Germany. Is that enough to earn all storm trooper cosplayers scorn?
None of those organizations are connected in-universe to the regime that orchestrated the Holocaust, though.
No part of Star Wars takes place on our own planet, let alone alongside our real historic timeline right when massive atrocities actually took place.
Comparing the two is disingenuous.
Also Nazis according to George LucasI thought the Empire in Star Wars was modeled more on the Roman Empire anyway, at least in the first movie.
Yes, but the problem is that this controversy is over a t-shirt with a Hydra logo -- something that has been on t-shirts for years and years.
If a comic shop sells t-shirts, they absolutely have sold multiple Hydra-branded shirts and other merchandise in the years since Winter Soldier.
The issue some of us have with this controversy is that Bleeding Cool is painting it as "dressing up as Hydra" and people on Twitter are re-tweeting it based on the headline. If you see the headline, you imagine that Marvel is asking people to dress up in Nazi-like uniforms.
But that's not what's happening. It's a freaking t-shirt with the name of the event on it.
We've also been asked to change our store logos to Hydra symbols. My staff are LGBTQ, Jewish, or both. We are no longer hand-selling Marvel
That's not a hydra uniform
This is a hydra uniform
And they want the stores to dress up their shop as well. This is not just a t-shirt or two.
And they want the stores to dress up their shop as well. This is not just a t-shirt or two.
Haven't paid much attention to sales lately, but is rebirth still kicking Marvel's ass? All these "events" really pushed me away from Marvel. Hope they can find their footing.
And they want the stores to dress up their shop as well. This is not just a t-shirt or two.
Including no more events for at least 18 months after the event.Yep but ASM was the top book last month.
Marvel Now 2.0 has flopped and this event has little buzz but post Empire, Marvel is gonna pull their own Rebirth.
Looks like they started on the first letter of Y.M.C.A.
Also Nazis according to George Lucas
http://www.starwars.com/news/from-world-war-to-star-wars-imperial-officers
Including no more events for at least 18 months after the event.
Is the Trump Presidency a Secret Empire promotion?