Sword Of Doom
Member
I was hoping they'd also show their most recognizable character Mario.
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Nintendo Switch Super Bowl Commercial
- Thread starter jbug617
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PeterLegend
Member
It's already gonna do better than the Wii U
cryptosporidium
Member
NoA is killing it with how theyre marketing the switch, NoJ needs to fucking take notes
NHarmonic.
Member
Pretty meh.
D
Deleted member 752119
Unconfirmed Member
No, they picked March as they had to promise their share holders more revenue during the current fiscal year which ends in March after missing being able to launch for the holidays.
There's definitely some truth in this. Nintendo has been on a clear upswing for the past year. Everything they've done has gained them either good money or good mindshare. People are clearly interested in both their games and hardware, and they're expanding their reach via several means. I have a feeling the next few years are gonna be good times.
Davey Cakes
Member
Kinda sorta the same, here.
Hoping that Nintendo can keep up with demand.
Spiritreaver
Member
That's pretty good. I can't even recall the last time I liked a Nintendo commercial.
Why wouldn't they wait until the holiday season to do that? There is zero Mario presence other than Mario Kart coming to NS until the holiday season.
FantasticMrFoxdie
Mumber
Switch is gonna sell a ton
WonkyPanda
Member
I'm Surprised they didn't go with a more casual tone, e.g. Showing motion controls, 1-2 switch, multiple people playing, etc.
foxuzamaki
Doesn't read OPs, especially not his own
Zelda is like defacto popular nerd cultureThat's where i'm pessimistic (or realistic) about the state and popularity of nintendo ips.
Things have changed. Zelda is a core gamer ip, for nintendo fans. hey, if i read all the messages above, you would think zelda alone is such a killer app, then why did Gamecube and WiiU tanked ?
I think you have a group of people (that can be large, but they already know) that play all zeldas. And i think you have an other group who think zelda is a dated ip that never evolves.
Probem is i have people here telling me "hey the message is clear, there is a new Nintendo console and there is a zelda on it". If that message was so strong, Nintendo wouldn't be in the situation they are...
See, that's the whole problem here, with Nintendo fans.
You think threads full of zelda lovers loving zelda means every gaf loves zeldaPeople buying zelda games love zelda yes. Indeed. Doesn't mean it's the right tool to expand.
Let's be clear i think that zelda is actually suepr modern and if people new everything it does, it could reach new grounds. I do think that, but i don't think it's appearing in adds unfortunately. The game should have associated a new philosophy with a entirely different look. For people who don't know about it, it's still the same thing all over again and it doesn't look like uncharted 4.
Yeah this is how I saw it. Great ad, but knowing what the console actually is, especially regarding the games and third party support makes me feel sad for all the people who'll be convinced by this ad to go and buy one.
I was wondering what you are smoking until I realised I had watched the extended one. There's lots of that in there (probably a bit too much). but yeah to be ALL zelda in real commercial is an interesting choice.
No reason to until Mario Odyssey comes out. People aren't going to forget who Mario is, especially since he was literally at last year's Olympics lol
BlastProcessing
Member
I think you (and a lot of other people in this thread) are falling into the trap of wanting one ad to do more than it should. In general, I often see people criticising ads because they don't do everything at once.
You're a really good artist and one of the things I like about your work is your focus and restraint. You can capture the essence of a game without cramming every possible element from the game into the piece.
This ad tells one simple narrative about the Switch. There will be more ads that tell other stories. Most likely, the extended commercial will be cut into several different 30 second ads. The Oscars are later this month, I would bet bet that Nintendo will run a more convivial ad then.
Mushroomer25
Member
Didn't realize they bought a 4th quarter spot. I feel like that's on the cheaper side of the spectrum (the biggest blockbuster ads are typically at the front of the game, and more experimental stuff toward the back half). Runs the risk of being overlooked if the game itself is a blowout.
Still, a super bowl ad is massive. It's also interesting that they're doubling down on Zelda, rather than any of the motion control stuff that could hypothetically appeal to the broad audience. They're making a focused push - "You can play Zelda on this. It is both a console and handheld. Buy one in March", and doing it effectively. Refreshing, compared to the WiiU shitshow.
Vital Tundra
Member
The Switch is going to do well guys, faaar better than the Wii U.
NoA's first goal is to make this a system worth buying video games for first and foremost. The approach they took with the Wii U of, "If we build it, they will come," was a failure from the start for that reason primarily.
The only games people ended up buying on the Wii U are Mario games, Mario Kart, and Super Smash Bros. That's kind of a big problem if you're trying to convince Western third parties that your system is actually a viable platform for the type of games that they make.
Lol, we're not gonna need your sympathy.
Calm Mind
Member
Not sure if serious. NoJ =/= NCL
Milly Osworth
Member
Come on bro 🙄
frankie_baby
Member
Zelda was the launch day killer app (it had something like 75% attatch rate) wii sports was the xmas killer app (well rest of the systems life killer app)
I'm not saying that the wiiu will steal switch sales, but in a way or another people will know about the wiiu, what i'm saying is:
-think of people looking at the ad with just Zelda that's also on the wiiu, do you think they'll say: "Switch has lots of games!" ? I don't think so.
-wiiu is a bad legacy, it makes people more cautious, make people wonder if Switch will have third party support.
Basically the wiiu won't steal anything but it will have a bad effect on switch sales.
The bed scene is totally futile, a waste of time that imo won't be even liked by parents, the real important part of the ad is passing seamlessly from handheld to home console mode, once you have shown that and zelda you can spend the rest of the time showing more games to give the idea that lots of games are coming, because the point of a 30 seconds trailer isn't to make people understand what a game or console is, people won't even understand Switch or Zelda despite all the time they got, the point is to raise the interest of people, the more you show the better.
I agree but neutral people don't buy a console at launch just for launch games, neutral people want to be sure that there will be a constant flow of games.
ElBoxyBrown
Banned
"That there Nintendo console thingy looked cool! Let's buy one at launch!"
Retailers:
Retailers:
Elitist1945
Member
Thats a good ad.
Inferno313
Banned
WiiU won't have a significant impact on Switch sales, positively or negatively, because the fact of the matter is that the majority of the mainstream market doesn't even remember the WiiU is a thing.
ThatStupidLion
Member
good job securing a SB ad. thats a big deal.
did anyone else see the guy immediately start gaming after waking up? that struck me as odd.
edit: for the record I go on GAF first thing after waking, not game.
did anyone else see the guy immediately start gaming after waking up? that struck me as odd.
edit: for the record I go on GAF first thing after waking, not game.
Inferno313
Banned
#gamerlife bro
I think the 4th quarter is the quarter most watched.
Milly Osworth
Member
I game in my sleep man.
Kingpin Rogers
Member
Those are some good abs.
ThatStupidLion
Member
I dunno about you guys....but I go on gaf as soon as I wake up...not game. rookies.
Do... Does it. 😧😧😧
chrisPjelly
Member
Damn. As much shit as I give the Switch and Nintendogs nowadays, NOA's marketing is on their AAA game.
Barry Burton
Member
I mean, I at least brew a pot of coffee first...
People that will search for zelda BOTW will inevitably know about the wiiu, and people not remembering the wiiu is a bad thing, not positive, for people only bad consoles are forgotten and/or ignored, let's not pretend it's possible to be informed on the switch without getting into some mention of the wiiu.
ThatStupidLion
Member
Inferno313
Banned
I was at a protest over the Muslim ban this weekend, and on one-half of my sign I wrote a pithy little Zelda reference: "Bannon? More like Ganon."
People ate it up, I got so many high-fives, chuckles, smirks, from everyone from teenagers, to mothers, to young kids. People fucking love Zelda.
D
Deleted member 752119
Unconfirmed Member
Neutral people don't buy consoles at launch period. The diehards are the early adopters.
This ad isn't to sell launch units, preorders are sold out and it will probably be hard to find for a month or two. It's purpose is to just get the Switch name and main concept (play as a portable or on TV) out to the mainstream who aren't online watching the prior reveal video, press conference etc. As well as maybe fire up some core gamers who were on the fence to try to track down a console during the launch window to help generate buss.
I'd imagine they'll have a lot more ads going forward, and some will probably use the "casual" portion of extended ad in later March and beyond when they need to start bringing in sales from more than their diehard fans--and especially in the fall in advance of Mario and the holiday sales season where they really HAVE to do well if this is going to be a success. A strong push for Mario Kart in March/April with the NCAA tournament and Final Four would be smart as well, if Splatoon is coming early summer market it during the NBA finals, season finales of major shows etc.
D
Deleted member 752119
Unconfirmed Member
It is, and the most expensive time slot to buy an ad as a result.
Some years it can backfire if the game isn't close, but we haven't had many blow outs in Super Bowls lately (unlike the 90s) and this one is very likely to be close.
Damnit, sorry for double post. Thread was moving fast so assumed there would be some in between.
Stilton Disco
Member
Great advert.
Still nothing I want to play that I don't already basically own or can get on the WiiU, but still, much better than WiiU's marketing.
They're definitely going all in on the casual and Nintendo fan market again like the Wii though, which I'm still not convinced is going to work a second time.
Still nothing I want to play that I don't already basically own or can get on the WiiU, but still, much better than WiiU's marketing.
They're definitely going all in on the casual and Nintendo fan market again like the Wii though, which I'm still not convinced is going to work a second time.
I mean... It was true with the Wii U. The marketing for that piece of Kit was... Unfocused, I think is a good word?
It's been clear since the Nintendo Switch reveal trailer that this thing is aimed squarely at Millennials at launch.
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