the 91 retention number:
"91% of the people who were playing 4 weeks ago are also playing today."
lol someone asked for shipment/sell-through figures for Division and Far Cry. Ubi basically replied 'No. We stopped giving out those numbers'. They also cautioned from looking at the number of registered users and make conclusions about the sell-through because some players have 2 or 3 accounts registered.
https://www.ubisoftgroup.com/comsit...f call final_tcm99-250464_tcm99-196733-32.pdf