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[Hamlet]

wow that's pretty impressive.

 

[Nick_crx]

People are dumb

agree and I feel your pain bud.

 

[Oersted]

reminder that the GAF hype was a grass roots reaction to early impressions of the game's quality and money had nothing to with it.

if marketing didn't work, this industry would've already crashed ten times over by now. you should be thankful.

Erm, the availability of the Alpha and Beta are money related. And people gave those the benefit of doubt, esp with the things Bungie said.

 

[AHA-Lambda]

You think they spent $400M on development and marketing of the game? Come on.

The budget was already stated as $500m, they broke even today.

 

[RK9039]

This is kinda funny.

 

[Bacon]

Time for Activision to run this franchise into the ground like every other game they touch!

 

[FunkyPajamas]

Dstiny? is that the sequel?

D2stiny.

(Bungie don't you fucking dare).

Anyway, this is sold in/shipped, right? Or is it sold through? Congratulations to Bungie and the Activision hype machine. I might be buying this game later this year.

 

[baconcow]

The budget was already stated as $500m, they broke even today.

Broke even implies they take the full $500, which is not the case. Retailers, Sony/MS, and others have their share, too.

 

[Chris1]

The budget was already stated as $500m, they broke even today.

$500m budget for the franchise (all destiny games over the next 10 years?), not this game alone. The real number for this one game will probably be closer to ~150m... anyways, they still profited so Activision must be pretty happy.

 

[ender1986]

Bah, this is only going to make developers mirror the formula. Keep your RPG outta mah shooters!

This is not a chocolate-peanut butter situation!

 

[EightBitNate]

And can't even afford an "e"

Edit: fixed

 

[nelchaar]

How many hundred-million/billion dollar franchises does that mean Activision have? Of all the crap we give, they are an excellent business.

 

[mreddie]

Damn, now to see which version sold more...

 

[Canis lupus]

I'm guessing 3.5-4 million sales on the PS4 out of the 10,000,000 on day 1.

.

So they sold 10 million copies in one day?

We don't know how much they sold on day 1, the 10m was some analyst's expectation.

Generating 500m dollar revenue suggests it sold between ~6-8m I reckon.

 

[ScepticMatt]

500/60 = 8.33 million

Am I doing it right?

not quite, average asking price for new AAA console games is usually above $60 (price gouging in foreign markets and on special editions). So I'm guessing less than 8 million shipped.

 

[SolidSnakex]

How many hundred-million/billion dollar franchises does that mean Activision have? Of all the crap we give, they are an excellent business.

CoD, Skylanders, WoW, Diablo, Destiny, and Starcraft.

 

[Kyougar]

Not bad.

Titanfall, the most hyped game in 2013 and first halve of 2014 had no press release. Only how much Mechs were killed *shrug*

 

[KoopaTheCasual]

I can't believe people ever thought Titanfall had a snowball's chance at being bigger than Destiny. Been saying this game was going to be stupidly massive, since day one.

 

[coolasj19]

Does that mean that every copy sold from now one could be construed as profit? You'd have to twist some semantics but take that 500 million, put it in the Bungie Account, the rest goes in your Checkings Account, your done. Wow. This Destiny thing is gonna be a hell of a 10 year ride.

While y'all are doing your calculations, don't forget Expansion Season Passes and Limited Editions.

 

[fluffydelusions]

Damn, now to see which version sold more...

I'd say it is a safe bet the PS4 version sold the most

 

[Axass]

Maybe I'm salty, maybe I'm stupid, maybe I'm self-centered... but I can't bring myself to be happy about this. Mostly because I think that such a smashing success will just foster the publishers' idea that shooters and AAA gaming with a monstruos budget are the only viable options in the industry to make money back guaranteed.

 

[-Horizon-]

I said wow.

 

[cartoon_soldier]

The budget was already stated as $500m, they broke even today.

Technically, no because Activision is not going to get every cent of that 500 million

But they will be fine in terms of making money back eventually

 

[Slowdive]

Did they seriously make a perfume?

No: http://www.neogaf.com/forum/showthread.php?t=889289

 

[Dragon1893]

Feels weird when you're into gaming but don't care at all about a game that is the biggest new IP launch ever lol.
Maybe some day I'll have the time to get back into a competitive MP game again.

 

[Kouriozan]

Heh, not surprised.
You can't overhype a game like that and expect it to sell poorly.

 

[KaiserBecks]

This thread pretty much proves how well these PR statements work. Simply because nobody actually cares to read them.

 

[modulaire]

Broke even implies they take the full $500, which is not the case. Retailers, Sony/MS, and others have their share, too.

Exactly.

Always keep this in mind:

http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/02/anatomy-of-a-60-dollar-video-game.html

 

[TsuWave]

wow. well i'm in those $500 million somewhere.

 

[Chris1]

I can't believe people ever thought Titanfall had a snowball's chance at being bigger than Destiny. Been saying this game was going to be stupidly massive, since day one.

I hope noone Titanfall was going to sell more than Destiny did total, it'll probably be at least double in sales by default due to being on more platforms. The real comparison will come from how much Destiny sold on Xbox One alone.

 

[flyinpiranha]

But Destiny is good for you. This isn't a good argument.

Pokemon makes a lot of money too. So did GTA V. So did Red Dead Redemption...

And I would eat them all with Honey Mustard, I think it's a great argument.

 

[E92 M3]

It made back it's ludicrous budget in a day off the back of marketing. It's amazing how dull a game can be when it was this expensive -_-

I am way more excited for No Man's Sky (a much cheaper game) than Destiny. In fact that game will be the reason I buy a PS4.

 

[Darksol]

I'm loving the people in this thread trying to downplay half a billion dollars in one day of sales.

 

[SparkTR]

Maybe I'm salty, maybe I'm stupid, maybe I'm self-centered... but I can't bring myself to be happy about this. Mostly because I think that such a smashing success will just foster the publishers' idea that shooters and AAA gaming with a monstruos budget are the only viable options in the industry to make money back guaranteed.

You're a bit late, that idea was already fostered and proved over the course of last generation. At the very least it's going to bring about more Always Online AAA games into the mix.

 

[Thursday War]

 

[KoopaTheCasual]

I hope noone Titanfall was going to sell more than Destiny did total, it'll probably be at least double in sales by default due to being on more platforms. The real comparison will come from how much Destiny sold on Xbox One alone.

See, that's a conversation worth having, but before both released, some people were convinced Titanfall would move more copies. Shrug.

But yea, I'm really interested to see if Destiny XB1 outsold Titanfall XB1.

 

[PSGames]

I read somewhere that MS had first rights of refusal for this game?

Talk about inept decision makers if that's the case.

 

[jcm]

Development, marketing, logistics, production costs, salary and wages....thats just a few of the costs that go into delivering that copy of destiny to you.

Yes, I'm well aware of that. And those don't add up to $400M, notwithstanding the fact that your list is repetitious. Salary, wages, are the same thing, and they're part of the development costs.

The budget was already stated as $500m, they broke even today.

No the budget for the first game was not $500M.

Responding to a question from a fan, Bungie’s Eric Osborne repeated the developer’s Chief Operating Officer Pete Parsons’ explanation: “For marketing you'd have to ask Activision people, but for development costs, not anything close to $500 million,” Parsons told GameIndustry International in an interview. “I think that speaks a lot more to the long-term investment that we're making in the future of the product.”

“We’re pouring everything it takes into Destiny to ensure it meets our fans' expectations, and our own,” Osborne added. “Activision is, too. But the budget for Destiny, including associated marketing costs and pizza Wednesdays, is nowhere near 500 million dollars.”

No: http://www.neogaf.com/forum/showthread.php?t=889289

OK that's hilarious. Not sure how I managed to miss that thread.

 

[theprodigy]

Did we get a comparable Watch Dogs revenue figure?

 

[AHA-Lambda]

$500m budget for the franchise (all destiny games over the next 10 years?), not this game alone. The real number for this one game will probably be closer to ~150m... anyways, they still profited so Activision must be pretty happy.

No the budget for the first game was not $500M.

No its not, it's just Destiny 1.

http://m.neogaf.com/showthread.php?t=891704

“To put that $500 million in context, that’s the whole entirety of the game. That’s development, manufacturing, marketing and so forth,” he said. “It sounds like a big amount but it doesn’t just fuel one aspect.

 

[Wishmaster92]

Not sure what this means.

Friendly jab to all the fools who said console gaming was dying a year ago.

 

[Axass]

You're a bit late, that idea was already fostered and proved over the course of last generation. At the very least it's going to bring about more Always Online AAA games into the mix.

Yeah, I guess that's even more confimation. I don't like how the market is quickly becoming a dichotomy between AAA and indies, with a desert in the middle.

 

[Mupod]

Impressive and I'm glad Bungie managed to find success again after getting out from under the thumb of a gigantic evil corporation. Er...

But seriously I knew they were going to push this game hard, I just didn't think it would work so well. Maybe after the high profile success of the alpha/beta we'll see companies less shy of letting people play their games beforehand instead of not providing demos etc.

Still though, I'll give it a while before I consider buying it. I'd imagine with those sales we'll be hearing about a PC version soon.

 

[Dali]

I see commercials for this game everywhere. With what is no doubt a collosal marketing budget I sure hope it does ridiculous numbers to recoup that expense.

 

[Mr_Antimatter]

There was never any chance of losing. Marketing is the king.

Marketing can't save all games. I mean heck, look at Titanfall, MS advertised it for months, and yet, it still was a flash in the pan.

 

[Freeman]

Why was Destiny so expensive? Marketing?

 

[DrROBschiz]

$500 mil before a single review

Kotick is a genius.

They literally let plenty of people play it for free and decide if they liked the game

Shit works out well when the game is actually good

 

[darkwing]

I'll never understand preordering.

How do you know if the game is a massive turd or not?

people had the chance to play the alpha/beta?

 

[Jimmyfenix]

Marketing can't save all games. I mean heck, look at Titanfall, MS advertised it for months, and yet, it still was a flash in the pan.

G
Titanfall is the best selling xbox one game.

 

[AHA-Lambda]

Technically, no because Activision is not going to get every cent of that 500 million

But they will be fine in terms of making money back eventually

Broke even implies they take the full $500, which is not the case. Retailers, Sony/MS, and others have their share, too.

My bad, thought this was all on Activision's sell through.