Why people think that memory bandwidth is gonna make your games leaps and bounds better? At 1080p there's no real benefit on it, maybe some games could squish 2 or 5 more fps but that's it.
It's not necessarily about frames per second but actual data like AI, assets etc. that could be shoved between the components. And after Cernys talk it made sense to use a unified memory pool. PS4s gpu is still faster according to the specs. But it's good news after als that downclocking rumors.