How the Fallout 4 Season Pass Price Increase Came to Be: A Short Story by 5taquitos
It's 8 AM on a rainy Monday, and the Bethesda executives are gathering for their weekly finance meeting. Let's listen in...
Bethesda Suit 1 (BS1): OK everyone, congrats again on our most successful launch ever!
(cheers heard throughout the room)
BS1: Alright, settle down, things aren't all cheery. The nerds in Accounting have informed me that Season Pass sales are below expectations. I called this meeting so that we can fix that. Any ideas?
BS2: Well, we could lay down a roadmap for solid, story-based expansions that build upon the core-
(derisive laughter)
BS1: We're not doing that. Anyone else?
(silence, then a hand raises uncertainly in the back)
BS3: What if we raised the price of the first story expansion to almost half the cost of the original game?
BS1: ...Go on.
BS3: Uhh, OK, so we raise the price of the expansion, then we raise the price of the Season Pass.
BS1: We're trying to increase sales.
BS3: No, we will! The key is we're not raising the price immediately. See, if the expansion actually required that price to recoup the costs, we'd have to raise the price right away. But since it doesn't, we can raise the price in a few weeks, creating a false sense of value in our customers. People will be beating down the door to buy the season pass at the same price it was at launch, and without ever seeing any of the content!
BS1: ...My God, it's brilliant. Bonuses for everyone in the room!
(cheers, drinks clinking)