For the most part, it actually doesn't matter what you paid for it*. It matters what the retailer paid to stock it.
*Yes, I'm ignoring price protection, but that just makes it too complicated.
I know, but what I meant is I wouldn't have been able to pre-order it for 40$ if the retailer was losing 20$ by selling it to me.
So at 35$ for Rockstar like what seems to be the split from the two sites I posted in my last post, it makes more sense.