Honestly the only people facing a big challenge right now are the gamer who prefer single player offline games and stuff like that. The challenge of accepting the inevitable change.
It's not a sustain able business anymore. People buying habits have changed. Both in prefers genres and game modes. The amount of time and money the invest in different games etc...
I just don't get why the game media is not aware of that and is still riding the wave of the old vocal "ex- core gamer", that are not the core at all anymore.
But probably because of the clicks
Damn good thing Sony and Nintendo got our backs then hmm?