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Microsoft is already sending out Project Helix merch to content creators, signed by the new Xbox CEO. Project helix ambassadors program potentially?

Gaming content creators are already getting their first taste of Project Helix through some exclusive merchandise. The gear, from what we can see so far, features a t-shirt, cap, hoodie, and an appreciation card signed by the new Xbox CEO, Asha Sharma. The new boss has been quick to try and win fans over, especially given her lack of gamer credentials and experience.

She openly admitted she's no Phil Spencer when taking the role in February, but is clearly keen to get stuck in. Project Helix was announced not long after Sharma took the helm, promising to provide gamers with versatility by playing both Xbox and PC games. If you didn't already know, Project Helix refers to the next-generation Xbox device; a final name is yet to be revealed.

Several creators in the United States have been taking to social media to show off their new (presumably free) gear. It's neatly shipped in Project Helix-branded packaging, about the size of something you'd expect the console to come in – but obviously that's not the case. The card, signed by Sharma, reads "Thanks for being on the journey with us".















https://www.pcguide.com/news/micros...-content-creators-signed-by-the-new-xbox-ceo/
 
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I don't get why would they send all of these to journos - gaming media has been insufferable for years. They better be ignored at this point.
 
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Industrial grade turbo cringe - quality products from serious brands don't need a parade of performative soy-face thumbnails to generate interest.
 
Cheesy stuff imo but it makes perfect sense. Negligible cost getting their plans talked about. Even if people are making jokes they're still in the pre announcement phase. So jokes won't hurt and will probably get more people wondering what the final product will be. The more people are wondering the better the chances MS will have people watching who they can try to impress and try closing the deal with.
 
Project Helix : Dawn of the New Xbox Grifters

Leading up to current gen was a blast with all the over promising on what Series X/S was and all the FUD against PS5. I'm sure next-gen will be just as fun!
 
Man these people are such losers that it blows my mind. And they think they are cool or on some sort of special inside track, while being used like sheep. Don't even know what else can be said.
 
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