There's an interesting phenomenon where people from one culture can assimilate themselves into another to the point that they become hostile towards their culture of origin.
Look at latinos who consider themselves white and purely American to the point they have contempt for brown immigrants. Hell, look at Americans who have made Japan into a fetish through the avenue of anime and games, and see themselves as part of a "superior" culture that they place above western trash.
Video games represent an engrossing and deeply affecting virtual empowerment fantasy. It's not inherently bad; games can elevate people, act a therapy, and increase confidence and ability. They actually can bring people together and bridge gaps. Ironically games can also isolate people within virtual worlds and give them a false sense of power and competency; when in reality those people are terribly sheltered and incapable of relating to other human beings outside of their bare minimum comfort zone.
The case of Latinos is different because racism *within* La Raza. Latin America was built on racial oppression of whites against blacks and natives, so skin-color variation is huge there.