Nowadays marketing is more important than the actual development.
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Phil Spencer: MS will spend money on marketing and developing Rise of the Tomb Raider
- Thread starter CassidyIzABeast
- Start date
Nowadays marketing is more important than the actual development.
KefkaPalazzo
Member
This just confuses things. I had zero issue with the idea of Tomb Raider being a console exclusive, but from Phil's previous comments, it seemed he clarified that it was going to be timed. Why compare it Dead Rising 3 then?
nullpoynter
Member
I think it's safe to say this is already starting to blow up.
I'm really tired of this crap. Every time I'm ready to forgive Microsoft for their initial Xbox One reveal, they go and do something else stupid. I'm so glad I went with the Playstation 4 this time around.
MidEvlDed
Member
The only reason I can think of that they're being unclear about TR exclusivity is that they're hoping people who are uninformed will run out and buy a XB1. If you believe it's only available on XB1, then you may buy one. Especially with the fall season coming up and the bundles they have, you may think that now is a good time to jump in.
If you know it's eventually coming to PS4 and you can wait, then you would be much less likely to buy one. So there really is no reason at all for them to be vague other than to be deceitful.
If it truly is only coming to XB1, there is no harm that would come from saying that. Then they could say, "The only place to play Rise of the Tomb Raider is on Xbox One." They could do something with that marketing wise.
The game is clearly coming to other platforms, whether that's PS4 or PC, and they don't want to lose any potential XB1 sales by saying so.
If you know it's eventually coming to PS4 and you can wait, then you would be much less likely to buy one. So there really is no reason at all for them to be vague other than to be deceitful.
If it truly is only coming to XB1, there is no harm that would come from saying that. Then they could say, "The only place to play Rise of the Tomb Raider is on Xbox One." They could do something with that marketing wise.
The game is clearly coming to other platforms, whether that's PS4 or PC, and they don't want to lose any potential XB1 sales by saying so.
What? That's all they have been about since Spencer arrived, changing the image, getting people to like them again, this goes against that
Makes no sense, I am talking about ps4. Answer this. Why don't they confirm to us without a doubt and with no confusion and absolutely confirm that it will never ever make it to ps4, why are they vague about it?
Tomb Raider isn't going to save the XBO. If MS think this is going to push units then they're going to be disappointed.
SE will be missing out on a 35 million or so PS4 unit base....
Pandora012
Member
As a sony fan I hope not. I have no problem with a new IP, but securing something that used to be multiplatform and making it exclusive seems wrong.
overdrivex
Banned
marketing is just as important as the game developed. just like in the movie business if you cant display a clear idea of what your game is, what makes you think the consumer will understand and give a shit
sublimit
Banned
It isn't Phil's responsibility to confirm whether or not the game will come out on platforms MS doesn't own.That's SE's responsibility BUT it may have been part of the contract they signed with MS to keep silent about the development for other platforms until the contract with MS expires.
And of course it wouldn't be in Phil's best interests to tell you if that condition exists or not in the contract.
And of course it wouldn't be in Phil's best interests to tell you if that condition exists or not in the contract.
Sounds like they want to go full exclusive like with TF although unlike TF where development was actually in trouble and uncertainty being that it's a new IP this was always going to come out. I wonder if they can get console exclusivity which is likely what they are aiming for after the shitstorm of the announcement.
People saying this wouldn't have been made without MS like with TF have to realise that first no platforms were announced when this was announced, additionally this was never referred to as an exclusive in an in any manner until 2 months after and SE were happy with sales just before 2013 ended. There was no doubt this was going out for PS4/XB1/PC/PS3/X360.
People saying this wouldn't have been made without MS like with TF have to realise that first no platforms were announced when this was announced, additionally this was never referred to as an exclusive in an in any manner until 2 months after and SE were happy with sales just before 2013 ended. There was no doubt this was going out for PS4/XB1/PC/PS3/X360.
DarthWalden
Banned
Probably because they paid a shit load of money for this where as Sony didn't pay a dime for ninja theory game. They want people to think it's fully exclusive and I think the comparison to dead rising is supposed to make people think that.
Hahaha. Come on, if it is indeed console exclusive, why would you not outright confirm "this is not ever releasing on PS4." That would let consumers know to buy it on Xbox, or not if they're sour about this arrangement. But anyway, I'm inclined to believe the former would be in Microsoft's favor.
Not for this one game but if this becomes a trend that certain major 3rd party games are 'first' on Xbox might sway some consumers.
His point was that it's not "possibly" coming to 360. It is.
Read his interview with CVG. Spencer refuses to say whether this game is even coming out on 360.
ThoughtsOfSpeaking
Banned
Im really confused why anyone would believe it is the later rather than the former.
Crystal dynamics have been making tomb raider games for over 10 years. They also have some of the best engine makers in the whole of the edios part of square. In fact their engine is rumored to be powering the next Deux Ex game.
This is not a group of also-rans than need help getting their game up to scratch.
Journalist: "So is the game timed exclusive?"
MS/Spencer: " ftgdgasfrdhfdgdcantcomment fdsfsfdg"
Journalist: "Thanks.....for the ....confirmation. For how long?"
MS/Spencer: "gdhfhdfhgdhdhdsfsgsf"
YOU WERE THE COSEN ONE SPENCER! I BELIEVED IN YOU!
Pretty much.
No.
He made it clear that it's up to SE what they do with it after the duration of the deal is complete.
He's not going to comment on a PS4 release. That's not his job. It's not just unreasonable, but borderline stupid to think he would talk about a PS4 release. Would you expect Sony to talk about or even allude to the Destiny DLC they have coming for other platforms? That would be pretty stupid, right?
manny10032
Member
That MS PR at it again. Way to send a clear message.
Dragonborn
Member
I honestly don't think they expected this to blow back so much. I'm glad they were wrong. For every step for award they take, they go ten steps backs
ProfessorMoran
Member
Phil has always been the same guy who signed that NFL deal, it's not like he had a choice on the 180s MS pulled, the "great job" he did was forced on him because the alternative would be the xbone being completely dead in the water, it would have happened even without him, Yusuf could have been the head of xbox and he would have been this hero saviour.
The inability to give a simple, straight answer is exposing the fact that he's not really this "good guy" xbone saviour exec that some are portraying him to be.
Bananajama
Banned
If it wasn't coming to PS4 without a doubt they'd have said already.
Until they do - it's a timed exclusive in my eyes
Until they do - it's a timed exclusive in my eyes
TetraGenesis
Member
It took a couple days to find another way to make it sound like this isn't coming to PS4.
It muddies the issue though and creates doubt. That should be enough to make people not bother waiting and get it on XB1. Until, of course, over the next year someone else spills the beans.
It muddies the issue though and creates doubt. That should be enough to make people not bother waiting and get it on XB1. Until, of course, over the next year someone else spills the beans.
You are picking bits and pieces to make your point, I'm looking at the big picture from past experiences.
Let me know when those examples he gives come to ps4, since the deal is so similar
I doubt this will become a trend with the PS4 dominating the sales race.
Only thing I take away from that is both Dead Rising and Ryse are going to PC on the whim of Capcom and Crytek(as far as I know, haven't read otherwise but I could be wrong). I simply see it as him saying it's a timed exclusivity and then what happens after that and where the game goes is out of his/their hands. I don't think he's trying to infer it's ONLY going to PC and never PS4. I don't see this game not hitting PS4 after the timed deal is done.
vinnygambini
Why are strippers at the U.N. bad when they're great at strip clubs???
I'd argue it's SE's strongest property as of late so it wouldn't make sense to remain exclusive on one platform regardless of incentives. Development most likely started prior to completion of Tomb Raider and fast tracked by SE due to its reception right?
Maybe it's a case of sharing development costs and in return Microsoft receives exclusivity for a 6-12 months window. A Definitive Edition to be launched shortly afterwards on PS4 & PC platforms, developed by United Front Games for the likely enhancements?
Spottiettiedop
Member
Because negotiations are ongoing?
HighResTomato
Member
King Phil took this seriously.
Dragonborn
Member
plasmawave
Banned
Ask Sony if No Mans Sky is going to the Bone. See what they say.
SRTtoZ
Member
Of course thats why they're doing it. If they say, hey, its only a 3 month timed exclusive then people will just go 'oh ok, ill wait'.
StrongBlackVine
Banned
Read the Eurogamer interview...
Phil Spencer said:
Like I said, stop thinking how else you can whine about this and don't just take DramaGAF's word for it (anyone who's been here longer than a few weeks could give you that advice).
QuicheFontaine
Member
Wait? So this is full exclusive now? I was looking forward to the PS4 version :-/
Edit: or wait, maybe not? What's going on?
Edit: or wait, maybe not? What's going on?
Could this be possible?
I mean, MS did speak about Titanfall in a bit of a similar fashion too -- only for them to give money later on so that the game will never release on PS4.
Dragonborn
Member
No need, the devs already said PS4 is the focus, then PC, then they'll see what happens afterwards