This makes sense to me. People in the enthusiast press have talked about these kind of events being bad before. If you want access you have to play ball and if you don't have access your shit comes out days/weeks later than everyone else and becomes irrelevant.
This is especially bad when it comes to multiplayer/online games. You cannot foresee or experience what playing an online game for a hundred hours after launch is going to be by playing two deathmatches versus the company that made the game.
It would be bad for us as consumers if companies made moves to make these events and practices more manipulative than they already are.
They have been bitching about these events for years now, and it is all whiny bullshit.
There are two main things they bring up when complaining about these events, the limited window of time given to review a game, and the ability for the integrity of the review to be compromised. Complaining about a limited amount of time to play the game for review is just them being whiny little bitches. This came up in a recent podcast with Gies concerning ACIV and the fact that he had only three days to play the game. Which means that he had to put in about 10-12 hours a day to finish it in time. I have worked a hell of a lot of 12 hour days in my time, and do you know what I was doing during those 12 hours? Not playing videogames that I buy for entertainment, that's for damn sure. If you don't like doing for a job what millions of other people do for enjoyment, then find another job. Spoiler, you aren't the only one that works long hours and weekends.
I also call bullshit on the integrity complaint. I mean, what is a publisher really going to do that is going to make the game so much better that it alters the score or the reviewers take on the game? Okay, sure, the staged multiplayer events could represent a falsity when compared to a live environment, but the fact is that any review that goes up on release day, regardless of if it was at an event or not, is misrepresenting the live multiplayer environment. Hell many of these reviews mention the fact that they either couldn't find matches, or had to set up events with other insiders. There is absolutely no way for a reviewer to give a worthy multiplayer review before the game launches. If a review is compromised due to integrity, I am more worried about the writer, not the event where it took place.
At the end of the day it comes down to all of these sites wanting to get reviews out early, and publishers are setting up these events to give them the opportunity to do so. Maybe they want to stage something, maybe they want to be able to point out issues that are already fixed in a day one patch, it doesn't really matter. The publishers are creating these games, and allowing reviewers to get an early look at the game. If these critics are really that concerned about any of this they have the option of waiting for the game to come out like the rest of us, play it, and review it as a live product. They don't have to go to these review events, they don't have to agree to the embargo's, they do it because the industries desire for the earliest possible review has become standard and given the publisher all of the power, and they have forgotten how to say no.
I have no sympathy for any of these games "journalists", as publishers didn't take the power, these big sites handed it to them on a silver platter. These guys are far more concerned with appeasing their publisher overlords than they are informing the public that they work for. This has never been more apparent than the lead up to these console launches, as NeoGAF has been a significantly better source of insider information than all of the big sites put together.