So if we assume that 7m figure is boosted by EA Access and deep discount copies, how can they be so confident of 10m for the sequel? :/
Ah I see, thanks
For one thing it'll be launching to the PS4's much larger install base this time around. For another this time it seems they'll be delivering a finished game with extensive content instead of a bare minimum MP only title.
The core game was good mechanically and the brand image is solid enough. It just launched at too high a price for the content level and saw steep early discounting and it skipped PS4 first time around which was a mistake albeit one that seemed unavoidable due to how development and funding played out.
If they market it well and the game is solid it should easily manage 10 million across PC and PS4 and XB1 install base LTD (how much of that 10 million is reduced price or next to nothing will depending on the quality of the final game and the content level of course).