I suppose my wording was funny. I was just referring to the fact that Crytek retained the IP when MS signed the deal for the game.
It seems to me like Microsoft invests in these IPs and then scrambles to lock them down after the fact.
MS never "scrambles". Ever.
MS invests and if there's money to be made then they'll buy it for the sake of fleshing out their portfolio.
Sometimes they'll buy stuff for no reason.
You have to think of it like this... when investing in new IP... is it better to make a ton of new games while carrying all the financial risk with IP ownership... or better to take some of the financial risk with no ownership but with exclusivity? (essentially cementing the title as an Xbox game)
MS easily saved more than the money they paid for Gears when making other games under more safe contracts.
MS used to throw tons of money around, taking all risk with ownership with OG Xbox... and that lead to a lot of expensive duds. Ended up great for gamers because developers would line up to make games for free... but ended badly for MS bottom line.