But how many of these are console/PC gamers?
Can we agree that shooter genre is popular especially last gen? If yes, then that's one reason we're not going to get 50:50 ratio because I personally think it just doesn't really work to have a female lead in a military game when almost all members of military are male like this user pointed out.
http://www.neogaf.com/forum/showpost.php?p=207565725&postcount=62
A while ago I wrote a comment that discussed this from the perspective of
stories, which I think might be enlightening (as it happens, this was in response to FF talking about Dishonored 2
last year)
I think the catch-22, for me, is the point where the question shifts from the general case to a specific case. I completely agree that we need more female perspectives in gaming, and more games with exclusively female lead characters; those lead to storylines that are somewhat underrepresented.
But when it switches to a specific example, I disagree; It'll ultimately depend on the story they're looking to tell, so it's hard to make too many assumptions right now, but in principle I don't have a problem with Bethesda making this choice in the best interests of the game they wish to develop.
That's the problem, and I'm struggling to reconcile it satisfactorily. There are more stories out there that should be told that are being neglected, and that's bad. But it doesn't necessarily mean that you should force a story into that mould. In Bethesda's case, it's rather dependent on how well they make Emily a plausible and individual character, rather than Corvo-sans-Blink.
The solution I'd like to say is that companies should continue to make the stories they wish to make, and new developers should spring up to fill those gaps. But that's its own problem when money comes into the fray; can such titles get the funding they need to be viable projects when commercialism becomes a necessary consideration?
It's a tough one. I agree with FF in the general sense, disagree in the specific sense, but in doing so also have to concede that unless there are some specific pushes in that direction, the general sense won't change.
I've moved on a little from that train of thought now; devs should still tell the stories they want to tell, but
stop telling the same damn stories as everyone else. There's too much of the same-old same-old; I'm usually talking about that in the context of gameplay, but I think it also deserves discussion outside that context, instead looking in the context of plots and storylines.
The problem isn't exactly that we've got so many games with male protagonists. The problem is that we're stuck in a rut of only focussing on storylines from a male perspective, which in turn leads to male protagonists - or indeed, a related problem, of being able to choose a female protag who - in storyline terms - is no different from the male one.
But... there's still the commercial aspect. The whole nature of the modern AAA industry is that the financial risk is so high that the's too much fear to break the mould. It's
possible that breaking the mould and exploring new storylines from other perspective could bring huge rewards - but that's a massive extra gamble on top of huge financial risk.
I note that the two games singled out as having female leads both did so with the backing of a console manufacturer (and while it wasn't in a press conference, you can add Gravity Rush 2 to that) - which is where the best hope lies for this, I think, since console manufacturers have more of a vested interest in broadening the audience; the risk on an individual game is less for them, provided said game can in turn sell some systems and introduce more people to that ecosystem.
As an analogy, let's talk Nintendo; not in terms of their appeal to the female audience, but in terms of how third-parties views them; we keep seeing "We'll bring games to Nintendo systems if the audience is there", and the onus is then on Nintendo to demonstrate the existence of that audience, to demonstrate that catering to that audience is worth the financial risk.
I would suggest that I think that this is what is currently going on with the likes of Horizon and Re:Core - whether conscious or otherwise, they are being backed by a console manufacturer and as such are serving to demonstrate the existence of a viable audience for games with female leads and female perspectives.
It
shouldn't be this way. But I think that's how the marketplace is right now, and I think that's the right way
out of this situation - but it's going to take time and care, and it's going to need the console manufacturers to keep reassuring third parties that
that audience is out there, and interested, and looking to purchase games that represent their experience.
(All that said: I'm talking
solely the AAA marketplace here. It's no coincidence that the likes of, say, Life Is Strange, a lower-budget lower-risk title, is such a good example of a female-led storyline in a modern game)
(Edit: This also follows on nicely from Allonym's reply to me, which I hadn't seen when I wrote this)