i hope that sony was looking at ps vr as a super long-term investment. they basically abandoned their handheld division to chase this market, and in the short-term that seems like a massive miscalculation. long-term though, if this is like the sega cd and other similar peripherals from that era, the next generation of vr should be pretty good. imagine that it's the main conceit of the ps5, where vr in the 9th gen is sort of like what disc-based systems were in the 5th gen (especially compared to the 4th gen versions).
marketing doesn't even seem like the problem here. sony's been pushing this since it was morpheus and that was three years ago. i think the problem is more about planning and overall strategy. sony seems to chase these ideas without considering the whole of their brand. ps vr and ps4 pro share a connection in that the latter brings out the best in the former, but they were released at the same time without much fanfare for either one. playstation now on paper looks like a good idea or maybe a solution for backwards compatability, but instead of becoming part of playstation plus in some way, it's just a service that's offered, that's now also expanding to the pc. these things all feel like different teams had ideas and someone at the top signed off on them without there being an overall plan for them to exist.