I can see this happening, but they need better parity between digital and physical game prices. Digital prices, in general, are still higher and I can see that being upsetting to the segment of users that only can purchase digital. Can you imagine the backlash on Black Friday when physical copies of games can be had for $25-30 but the digital versions are still $40-60?
I'm pretty close to all digital this gen, but I admit that I get irritate from time to time when I see price differences.