So I started a Kickstarter for my science fiction-action screenplay "Superhuman" about five months ago. Superhuman is a screenplay I have been working on for several years. I started the Kickstarter in the hopes of raising funds and generating interest in Superhuman as a project. The Kickstarter was a catastrophic failure. I received a record-low of three backers over the course of the month the Kickstarter was live.
So what's the point of this thread? I'm thinking of returning to Kickstarter and launching the Kickstarter again. I'm thinking of giving this another shot. I want to isolate and determine the precise reasons as to why the Kickstarter failed and then use this knowledge in an attempt to make the second attempt a resounding success. I have posted this thread here since Kickstarter has been quite popular on NeoGAF and I was hoping the members here may have some insight and advice on how to succeed with Kickstarter a second-time round.
To be clear this is not a thread asking for pledges. The Kickstarter that I'm talking about
ended months and months ago. This is a thread asking for advice.
Here's the link to the Kickstarter if you're interested in reading about it.
Here's the first section of the pitch:
Again if you'd like to read more then please visit the now defunct Kickstarter page.
So why did the Kickstarter fail? And why did it fail to stupendously? I have had a lot of time to think about it and I have isolated several core areas that I will discuss here:
No video. This is probably the most important aspect that I overlooked. I was hoping that my writing talent alone could convey the power of the idea and screenplay of Superhuman and did not generate nor create a video for the pitch. This was actually a key factor that was previously criticised by NeoGAF members. Where's your video? In my defense my previous computer did not have a Webcam and I lacked the funds to get one. My Father recently bought me a new computer which does have a Webcam so if I were to launch the Kickstarter again
the new pitch would absolutely have a video.
No concept art. In an unfortunate turn of events my concept artist who had previously generated some stunning artwork for Superhuman decided to hold said artwork hostage on the eve of the Kickstarter launch. He basically demanded that I pay him more money for his work. I had changed computers so I had lost the files he had previously sent me. This meant the Kickstarter went live without a single piece of artwork to convey the power and imagery of the screenplay. Even the main image for the Kickstarter was a haphazardly generated image I created using the "Bladerunner" font because I was desperate to have something, anything visual there. I'm almost certain this hurt the Kickstarter the most.
No press coverage. Around the halfway point of the Kickstarter after around two weeks had passed I realised that the Kickstarter was failing so I very rapidly started sending out a barrage of emails to anyone and everyone to whom I thought could help. This was basically hours and hours of sending pitch emails to film blogs and film websites begging them for coverage. A couple of kind souls complied and were kind-hearted enough to help me but ultimately the coverage fell short and was vastly insufficient. I sent out over a hundred and fifty emails and only two film blogs posted stories about Superhuman. If I were to hit this again I would try and get stories out significantly faster and ahead of time. Prior to the second Kickstarter even launching.
These are the three key areas that I think matter the most. It was a set of unfortunate circumstances that seemed to cascade in to the Kickstarter ultimately failing. It was so disheartening to see other Kickstarters launched around the same time becoming overnight successes when my own personal Kickstarter based on a labour of love I have worked on for several years failing to get any backers at all. I'm hoping that if I can somehow learn from the experience and execute and infuse that knowledge in to a second Kickstarter then Superhuman may, may just have a second chance.
So what is the purpose of this thread? NeoGAF in general is versed in Kickstarter. You guys watched as a remote and obscure platform suddenly hit the mainstream after Double Fine hit Kickstarter for their Double Fine Adventure game and many of you have backed many Kickstarters in the past. The purpose of this thread is to seek and gather advice, insight and potentially people who may want to help to ensure that attempting a re-launch of the Kickstarter for Superhuman succeeds a second time round.
Do you have any advice? Is it even a good idea to give Superhuman another shot on Kickstarter? Your feedback whether positive or negative would be deeply appreciated. I'm open to PMs from anyone who would like to help beyond replies to this thread.
Ultimately, should I give this another shot?