What a morning.
Went to bed last night, and put in a hold for the game at two nearby Gamestops at 4 in the morning. Got up at 9:30 to an email saying they didn't have it in the store. Decided to ignore the email because the store opens at 10 and there probably wasn't anyone there to actually check the stock, so I assumed the system auto-responded after a bunch of people tried to put in a hold. My guess at the time was that it was a "soft" hold system, because there was no money down, etc.
I show up at the Gamestop as it's opening, ask about the game, and they tell me someone else called in earlier asking, and they never had it in the store. I cursed and drove to the next Gamestop, one that I knew still showed the "hold in store" option even as of this morning, when the other two had not.
Got there, picked the game up off the shelf, tried to pay for it, and got told that about a minute beforehand, someone had put in a hold for the game. The employee tried to put in a hold at another Gamestop that showed the game as in-stock, but he called to verify and they said they didn't actually have it, corroborating the story I told. Basically, if I had any confidence in that system, I would've put in a hold before I made the half-hour drive.
Long story short, they called the person who had put a hold on it and told them it wasn't in stock, then sold me the game for $5.
Also, guys, please believe that at this point, it is probably out of stock everywhere on the east coast. People are calling Gamestops before they even open. If you want one and you aren't already on the road, you're probably outta luck. If you call in ahead of time, it's still up to the whim of the employee as far as how willing they are to actually hold the game for you. Keep in mind that the game I got, which was the only copy in the store, was still on the shelf when I got there, despite it being on hold. Had another employee who was unaware of the hold been the one to do my transaction, the person who preordered would have showed up and gotten mad instead of being called, presumably when they were on their way.