As I shrewdly predicted before the start of this generation, the Xbox One has taken a leadership position in the North American console market right before the most critical holiday shopping season of recent memory. You could say they took the bull by the horn and are riding her like secretariat all the way to the finish line.
More gaming dollars are spent in the November and December months than in the rest of the year combined, so positioning the Xbox One console and game bundles at a family-friendly $349.99 price point before Sony has any chance to scramble together a legitimate response is, simply put, a stroke of marketing genius.
If the early reports are any indication, the Xbox One now not only has the value share with it's lower price point, it is winning back the hearts and minds of gamers with envelope-pushing, blockbuster AAA next-generation software like Assassin's Creed Black Flag, Assassin's Creed Unity, Sunset Overdrive, and Halo: Master Chief Collection.
In fact, earlier in the week, one top industry media outlet wrote about how Sony's momentum with the Playstation 4 could be coming to a screeching halt due to the lack of compelling exclusive software on that platform. Add to that the recent network issues of Sony's network and launch difficulties of key games like Driveclub and Assassin's Creed Unity, and you have a recipe for potential disaster.
With nearly 10 million Xbox One's sold in compared to 13.5 million Playstation 4's shipped at last count, the tides seem to be turning faster than anyone could have predicted. Last generation, the tag phrase was the first to 10 million wins, so it's only fitting that in this more advanced generation, the pundits may look back and say, "the first to 20 million" is the One who was victorious. Hope this clarifies things for you.
