I don't understand the timing of this PR statement, if they are so close to 10 mil shipped why not just wait a few weeks until it happens, unless of course its not so close after all. Anyway writing a press release about a "almost" reached shipped number seems kinda pathetic.
NPDs are tomorrow, and Sony's about to beat them...again. This has happened before. MS puts out a nice-looking statement like this the day before, then Sony wins the next day.
Edit: Beat like MS tomorrow.