You said they "market their exclusives well". If they really did then the games wouldn't have sold below expectations.
I simply meant that they actually talk about them and advertise them well (via various forms of media) instead of sweeping them under the rug; no matter what their style may be.
Also, how do you know Sunset Overdrive sold below their expectations? As I said before, the special bundle is sold out (at least in North America) and I would assume that the number MS made was based on how they felt the game/bundle would do (unless they really wanted to just be unique/special and nothing more).
As for my point about wanting more exclusives despite them not selling that well, what is wrong with that? You don't see Nintendo and Sony commonly giving up on their exclusive franchises and studios just because of sales. This is where Microsoft needs to see their 1st party as more as a long term investment. They need to understand that they should be building a centre of excellence, not just for now, but for the future as well. New ip didn't sell well 1st time round or did not turn out as good as expected? That's ok, as long as the studio are still motivated to go again and have a second stab at it then they should be allowed to do so without too much pressure. This is how you allow your talent to be creative.
That's the thing... there
will be more new IPs coming to the system. This is still the very early part of the gen. You are making a pretty silly assumption based simply on you not having information about 2015 games in 2014.
If you look at how little they have actually built in house in terms of franchises and studios vs how long they have been in the industry its pretty shocking. The exclusive games should be reward you get as a consumer for investing in a console.
They were for me at least. But I don't really see things as "first party retail exclusive", "third party retail exclusive", "digital exclusive", etc.
I'm mainly a console gamer so I view a game that isn't on the other two current gen consoles as an exclusive. Games like Forza, Titanfall, Killer Instinct, and Sunset Overdrive were all reasons why I bought the Xbox One before the PS4.
If Microsoft want to just ride it out on 3rd party games for 90% of the time going forwards then good luck to them because I'm not interested in being part of that journey with them.
Heh, I (again) don't really understand your point. Games that aren't exclusive will probably make up around 80-90% of the libraries of both the Xbox One and PS4. The only console I could see you being happy with right now is the Wii U.