Flow-Walker
Banned
UHD is enthusiast at best (I say this as a dinosaur who has a massive collection of films on physical media). I don't think many really give a shit about it.
People buying HDR 4K TVs this Black Friday aren't "enthusiasts".
You better believe places like Best Buy will have Xbox One S's sitting right next to their 4K TVs they're trying to sell as an add-on up-sell because it supports HDR Blu-Rays, and 4K Netflix streaming.